Let's get you out there.
You
Whether your company has a product or you are the product, it is unique. Even in competitive markets, something about you differentiates you from your competitors.
So, your online campaign will be targeted and planned to reach your specific target markets to reflect your unique product.
Strategy
Yes, the theory is valid that if you send yourself out there, the universe will deliver. As your online publicist, I will create that intentional serendipity.
As for serendipity, when you send yourself out there, the universe will deliver something back, but not necessarily the something you want. The intentional part is choosing a promotional strategy that will deliver the results you want from online promotion.
Ideas
I have them often, and I know how to wield them effectively in an intended manner.
Experience
In my twenty years in PR, I know that the basics of public relations still apply to online PR:
- Know your target market.
- Identify how and where to reach them.
- Create messaging tailored to them.
- Evaluate results.
