Services

Step One...Planning and Prep

• Goals
• Overall approach and plan
• Choose target markets
• Choose where to find them and the best way to reach them and create ties across multiple networks.
• Plan blog, website, or newsletter look and feel and content plan and writing tone.
• Plan how to make the online and off-line PR efforts work together.

Step Two...Set Up

• Collect photos and graphics and edit for web functionality.
• Create badges, widgets, graphical links, favicons and others.

• Website design, programming, writing (under 50 pages).
• Install and set up Wordpress blog at your domain.
• Prepare blog posts, design, ads, programming and more.
• Set up social networking accounts, design, and technology.
• Set up newsletter list management service.
• Create newsletter design and content.
• Test all tools to ensure they function properly.

Step Three...Implement

• Blog and forum posting.
• Promote blog posts and other content.
• Launch the conversation on popular and niche social media.
• Monitor chatter for spikes, problems or opportunities.
• Respond to blog and social network comments.
• Start social groups and moderate.
• Respond to emails where appropriate.
• Take advantage of unexpected promotional opportunities that emerge.
• Promote off-line PR efforts.
• Monitor activity and content and prepare reports.

Step Four...Merge

Online and off-line PR work together.  Public relations is about reaching people, whether online or off-line.  I work closely with off-line publicists for a streamlined campaign in virtual and tangible worlds because both are about communicating with real people.